PRODUCERS of the popular television drama series MTV Shuga, SMAT Media Productions, has entered into a partnership with Lagos State University to create a new campus-based television series called "Becoming Us".
The partnership was formalised through a Memorandum of Understanding (MoU) signing ceremony held on Wednesday, May 22, 2024, at the office of the Vice-Chancellor, Prof. Ibiyemi Olatunji-Bello. Also in attendance was Mr Emmanuel Uduma, the CEO of SMAT Media Productions.
Under the terms of the agreement, the two institutions will jointly create and design the theme concepts for the series, promote and market the project, source sponsorship, conduct the necessary research for content development, and serve as executive producers.
In her remarks, Vice-Chancellor Prof. Olatunji-Bello expressed excitement about the collaboration, noting that there is currently no campus-based TV series telling the stories of Nigerian youth in tertiary institutions. She believes "Becoming Us" will help fill that gap.
Mr Uduma, the SMAT Media Productions Boss, said his company is fully invested in the project and optimistic about its prospects. He anticipates the series will greatly appeal to young people within LASU and beyond.
The partnership was facilitated by the School of Tourism, Films, Performing Arts and Cultural Studies at LASU. The Acting Dean, Prof. Tunji Azeez, praised the Vice-Chancellor's vision that led to the collaboration and expressed satisfaction that the project is finally taking off.
